BTL’s Customer Focused Strategy

Economic conditions around the world continue to be challenging, and businesses must consider how they will respond in order to survive. We have observed that many large players in the geotextile lining industry are changing business strategies with the aim of satisfying stockholders, even at the expense of their customers. As businesses restructure in order to improve investor returns, companies are being bought and sold, senior executives are replaced, and sometimes hundreds of jobs are eliminated as operations are moved to China or other locations where labor costs are lower. Some of our competitors have recently experienced such upheaval that many of their long-time employees have chosen to find other positions. The loss of loyal and experienced employees will certainly be to the detriment of these companies in the short-term, as well as into the future.

We believe that shifting focus away from customer experience is a losing strategy. Customers do not care what you say your brand represents unless it matches what they, their friends, or the people they trust actually experience when dealing with your company. Ultimately, long-term success depends on the individual human beings your customers interact with, directly or through their behind-the-scenes work at your company.

BTL Liners, both as a company and as a team, has remained consistent in its determination to surpass client expectations from start to finish; we recognize that our future depends on happy, repeat customers, so we focus on cultivating lasting relationships. Our customers are appreciated and respected, whether they are individual homeowners or they represent the largest corporations in the world. We offer a direct customer experience with real people who answer the phone on the second ring, ship your product on time and with a guarantee that it will perform as promised, no matter the size of the project. We believe that providing an excellent customer experience is a moral obligation, and the ultimate value for the company is really just an advantage that naturally flows from our personal determination to do the right thing.

We invite you to investigate the personal service, uncompromising quality and commitment to excellence that BTL Liners offers. We are available every business day to discuss your project—call us at 541-280-0712!

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