Greenhouse products can be sold as retail or wholesale, depending on what works best in your local market. It's also possible to run a mixed greenhouse which sells to both the public and to distributors. Retail can involve directly selling at stalls, your own store, farmer's markets, etc. While wholesale is an agreement between two businesses in order to supply and distribute products outwards.
Retail locations do best in a place that's easy to access (and with plenty of parking). This attracts sidewalk and street traffic, which is a huge part of how storefront greenhouses make their money. Wholesale businesses can be harder to access, and less attractive on the curb, as they aren't trying to pull in the general public.