BECOME A DISTRIBUTOR | CONTACT | FAQs

BTL's Customer Focused Strategy

Economic conditions around the world continue to be challenging, and businesses must consider how they will respond in order to survive. We have observed that many large players in the geotextile lining industry are changing business strategies with the aim of satisfying stockholders, even at the expense of their customers. As businesses restructure in order to improve investor returns, companies are being bought and sold, senior executives are replaced, and sometimes hundreds of jobs are eliminated as operations are moved to China or other locations where labor costs are lower. Some of our competitors have recently experienced such upheaval that many of their long-time employees have chosen to find other positions. The loss of loyal and experienced employees will certainly be to the detriment of these companies in the short-term, as well as into the future. We believe that shifting focus away from customer experience is a losing strategy. Customers do not care what you say your brand represents unless it matches what they, their friends, or the people they trust actually experience when dealing with your company. Ultimately, long-term success depends on the individual human beings your customers interact with, directly or through their behind-the-scenes work at your company. BTL Liners, both as a company and as a team, has remained consistent in its determination to surpass client expectations from start to finish; we recognize that our future depends on happy, repeat customers, so we focus on cultivating lasting relationships. Our customers are appreciated and respected, whether they are individual homeowners or they represent the largest corporations in the world. We offer a direct customer experience with real people who answer the phone on the second ring, ship your product on time and with a guarantee that it will perform as promised, no matter the size of the project. We believe that providing an excellent customer experience is a moral obligation, and the ultimate value for the company is really just an advantage that naturally flows from our personal determination to do the right thing. We invite you to investigate the personal service, uncompromising quality and commitment to excellence that BTL Liners offers. We are available every business day to discuss your project—call us at 541-280-0712!


Liners by BTL

AquaArmor Pond Liner

The most versatile liner on the market today, AquaArmor maximizes protection from harmful UV rays, tear resistance and punctures that cause leaks. Simply the best liner on the market.
Go Now

Newest Articles:

Go Now

Subscribe to Updates

Article Topics

Agriculture Covers Tarps Aquaponics Energy Liners Hydroponics Greenhouse Light Deprivation Water Gardens Farm Ponds Greenhouses Greenhouse Gardening Greenhouse Cover Fish Pond Pond Fish Golf Course Pond Golf Course Water Feature Natural Pond Landfill Cover Irrigation Irrigation Pond Irrigation Canal Hydraulic Fracturing Oil Containment Secondary Containment Fracking Oil Liner Fuel Liner Frac Pit Fire Protection Pond Fire Suppression Pond Fire Pond Geomembrane Canal Liner Brine Pond Koi Pond Algae Pond Nursery Pond Retention Pond Man-Made Lake Lakes Geothermal Greenhouse Commercial Greenhouse Preformed Pond Liner Groundwater Storage Lagoon Mining Pond Mining Lagoon Evaporation Pond Salt Pond Pond Liner Materials Catch Basin Stormwater Management Barren Pond Processing Pond Natural Swimming Pond Drainage Systems Ditch Lining Aquaculture Sewage Lagoon Mining Geomembranes Floating Cover Wastewater Containment Geosynthetics Cistern Lining Erosion Control Fertilizer Containment Winery Water Silage Cover Winery Irrigation Pond Baseball Field Cover Tailings Pond Produced Water Liner Produced Water Winery Construction Pond Winter Ponds Fish Hatchery Algae Raceways Coal Ash Containment Fishing Lakes Oilfield Pits Aquatic Habitats Lake Restoration Landfill Cell Liners and Cap Covers Leachate Pond Rain Cover Heap Leach Pads Residential Ponds Gas Collection California Drought California Pond Liner Overburden Containment Pond Liner Fish Stocking Pond Mine Reclamation Wastewater Cover Drought Irrigation Reservoir Sludge Management Cable Parks Baffle Systems Alternative Daily Covers Reservoir Pond Aeroponics Food Shortages Homesteading Prepping Toxic Waste Potable Water Storage Green Roof Clearwells Stormwater Harvesting Snow Making Ponds Pond Plants Hunting Ponds Oregon Pond Liner Lavender Site Runoff Containment EPDM Liners Duck Hunting Pond Deer Hunting Pond Decorative Ponds Methane Capture Large Pond Sports Field Liner California Fire Pond Helicopter Dip Pond Oregon Fire Pond Pond Skimming Geotextile Fabric Silt Fences Backyard Greenhouses DIY Greenhouse RPE Liners Desalination